The K factor and the Glokal strategy
In an increasingly “globalized” world, the “local effect” is increasingly becoming an essential factor in determining competitiveness. The emergence of new players, the growing prominence of new spaces, the “globalization” of value chains, the “paradoxes of internationalization” with contradictory demands in internationalization and local stakes (employment, wealth, welfare, own resources, decision-making centers, intellectual and technological property…) lead us to new business, territorial and government strategies.
There is a lot of economic and business literature that refers to the “glocal” concept, assuming a strictly “geo-territorial” approach under the slogan: “think global, act local” or vice versa. However, at Enovatinglab, since our inception we have been committed to the Glokalization of the economy.
The demand of any “base area” requires a series of factors that every region must offer to its companies and citizens. The answers to competitiveness and wellbeing require the presence of the “K” factor in all the essential elements of the strategy.
Making a “mnemonic” use of English, the K that we incorporate must be present in all those essential elements that have to be integrated, in a cohesive way, in the base area in which the activity is developed. This glokalization requires multiple elements that make possible the real success in terms of competitiveness and wellbeing, of the companies and of the territory in course.