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Strategy – Competitiveness – Innovation

Competitive strategy, innovative competitiveness and strategic innovation are an inseparable whole. It is necessary to analyse these nodes in a convergent manner, in order not to confuse the key pieces of this puzzle.

A misunderstood concept of competitiveness can lead to the error of regarding competition as exclusive, the separation between company and society, company- government silos or underestimating the strategy as opposed to competitiveness (which by definition is strategic, innovative, inclusive, sustainable, entrepreneurial, systemic, business-minded and geographical).

Each agent requires his own role and his own strategy and agenda, but always bearing in mind the competitive whole, as well as duly cohesive individual strategies.