Gran Vía de Don Diego López de Haro, 40 bis, 1ª Planta - Bilbao

Strategy – Competitiveness – Innovation

Competitive strategy, innovative competitiveness and strategic innovation are an inseparable whole. It is necessary to analyse these nodes in a convergent manner, in order not to confuse the key pieces of this puzzle.

A misunderstood concept of competitiveness can lead to the error of regarding competition as exclusive, the separation between company and society, company- government silos or underestimating the strategy as opposed to competitiveness (which by definition is strategic, innovative, inclusive, sustainable, entrepreneurial, systemic, business-minded and geographical).

Each agent requires his own role and his own strategy and agenda, but always bearing in mind the competitive whole, as well as duly cohesive individual strategies.

UUEN-ENOVATING-LAB-07