In the business area, the new rules make it possible for new leaders to emerge, with new business models that take advantage of technological transformations, the mobility of talent and economic and financial resources, the growing internationalization of the economy, and the extension of the company and its value chains.

The territory is also transformed and the emergence of new spaces gives rise to a dynamic world of new players: countries, political-economic blocs, city-regions.

These new players have a decisive influence on the competitiveness of companies in their many and varied internationalization processes and strategies. Identifying them, understanding them and incorporating them into the strategy is essential to make a difference.