A world of new players
In the business field the new rules allow the emergence of new leaders, with new business models which make the most of advantages such as technological transformations, talent mobility and economic-financial resources, the growing internationalization of the economy and the extension of the company and its value chains.
The territory is also being transformed and the emergence of new spaces is giving rise to a dynamic world of new players: countries, political-economic blocks and city-regions.
These new players have a decisive influence on the competitiveness of companies, in their many and varied internationalization processes and strategies. Identifying them, understanding them and incorporating them into the strategy will be essential for making a difference.