Co-creation of company-society value
Companies and governments play their own and differentiated roles, but both require a profound strategic rethink. They are roles which change over time and in their different stages of development in each case and they are also closely interrelated.
In its development, the company has successively incorporated philanthropy (voluntary, post-profit) and corporate social responsibility (voluntary, increasing local co-existence and complementary activities) into its business and society commitment and is finally moving towards a new vision of CO-CREATION OF VALUE (SHARED business-society VALUE).
A new approach to the benefit of the results and sustainable long-term company profitability, generating shared value and interacting with governments and societies in the redesign of a strategy which includes the shared value in all its value chain and business models.